The seminars at this stage of the program are offered by all instructors involved in “Kostis Palamas” program and are free for everyone.

The material of the seminar courses are available in the e-class of Kostis Palamas Program. Access to the material of seminars have those students who attend the courses.

Below you can see the Teaching Certification Modules that you can select when submitting your application as well as the seminars within each category.

The attendance of both courses of a module is required, in order to take the certificate of attendance.

Each seminar course consists of 18 teaching hours. Each cycle lasts six weeks.

The following modules are offered for the moment, in THESSALONIKI cycles.

Α/Α Module Hours Seminars
1 TRAVEL JOURNALISM 40

TRAVEL JOURNALISM & SOCIAL MEDIA

PROMOTION AND MARKETING OF A TOURISM PRODUCT

2 PRODUCTION AND CONTENT PUBLICATION IN NEW MEDIA 40

MULTIMEDIA AND VIDEO

TEXT AND SOUND

3 NEW TECHNOLOGIES AND SOCIAL MEDIA 40

INTRODUCTION TO NEW TECHNOLOGIES

SOCIAL MEDIA

4 RADIO-TELEVISION MEDIA 40

NEWS AND RADIO

TELEVISION REPORTAGE

5 INTERNATIONAL JOURNALISM 40

INTERNATIONAL CONFLICTS AND PEACE JOURNALISM

FOREIGN NEWS & INTERNATIONAL RELATIONS

6 NEWS SOURCES AND NEWS AGENCIES 40

NEWS AGENCIES

NEWS SOURCES

7 CULTURE AND ADVERTISING 40

POPULAR CULTURE

CULTURE AND ADVERTISING

8 CULTURAL INDUSTRIES 40

PUBLIC OPINION RESEARCH IN CULTURAL ORGANIZATIONS

CULTURAL INDUSTRIES

9 ORGANIZATION AND BUSINESS ADMINISTRATION WITH FOCUS ΟΝ MEDIA 40

FINANCIAL MARKETING AND MEDIA

HUMAN RESOURCES MANAGEMENT AND MASS MEDIA

10 LITERATURE AND JOURNALISM 40

LITERATURE AND JOURNALISM

LANGUAGE COMMUNICATION AND CULTURE

11 COMMUNICATION CULTURE AND GENDER EQUALITY 40

COMMUNICATING EUROPEAN CULTURE

MEDIA and GENDER EQUALITY

12 ORGANIZATION REGIONAL DEVELOPMENT AND REGIONAL MASS MEDIA 40

REGIONAL DEVELOPMENT

REGIONAL MASS MEDIA IN GREECE

13 CULTURAL TOURISM AND REGIONAL DEVELOPMENT 40

STRATEGIES OF NON-PROFIT CULTURAL ORGANISATIONS

CULTURAL TOURISM AND REGIONAL DEVELOPMENT

14 MEDIA AND SOCIETY 30

TRENDS IN THE COMMUNICATION FIELD

DEVELOPMENT OF INFORMATION CAMPAINS

15 POLITICAL REPORTAGE 30

DRAFTING MATERIAL NEWS NEWS EVALUATION

TECHNICAL INTERVIEW

16 PROJECTION AND PROMOTION OF TOURISM 42

CULTURE AND TOURISM MANAGEMENT

CULTURE AND TOURISM MANAGEMENT

17 ENVIRONMENTAL JOURNALISM 30

CULTURE AND TOURISM MANAGEMENT

SOURCES FOR THE ENVIRONMENTAL REPORTAGE

18 ETHICS AND CULTURE 36

ETHICS & COPYRIGHT ON THE INTERNET

POPULAR CULTURE AND TOURISM

19 JOURNALISM AND CULTURE 39

ETHICS CULTURE AND JOURNALISM

ENGLISH FOR JOURNALISTS

20 JOURNALISM AND TOURISM 45

CULTURE AND TOURISM MANAGEMENT

ENGLISH FOR JOURNALISTS

 

In this seminar course we will look at the types of printed and electronic travel journalism through an interdisciplinary approach, using communication, linguistic and sociological tools. We focus on the communication framework of travel destinations through travel experiences and audiovisual material circulating over the social media. The objectives are: understanding communication strategies and journalistic practices associated with the ‘Journey’ and, generally speaking, Tourism, familiarizing participants with the types of travel articles, their structure, linguistic and stylistic elements and the efficient and appropriate use of Information and Communication Technologies, as well as with the use of Social Media to promote a travel destination.
In this seminar course we focus on strategic communication issues of a tourism product. We examine specific tourism products and the way to promote them through case studies and discuss the use of Information and Communication Technologies and Social Media for this purpose. We examine the travel industry, the promotion of a place of destination, and the advertising of travel experiences as tourism products. The promotion and development of the cultural and social capital and the natural environment of a place as well as the people and the travel experiences are an important component of the tourism promotional strategy, traveling communication and travel journalism. Moreover, they contribute not only to the attractiveness of a place as a destination through the creation of its image, its identity and the development of the activities than liven it up but also to the cultivation of the condition for revisit. The objectives are: understanding and proper use of communication tools for the promotion of a tourism product, the study of successful practices from International and Greek area, the effective use of Information and Communication Technologies and Social Media for the promotion of a tourism product.
Multimedia formats and video (animation) used in the production and publishing of content in the New Media and the Internet will be presented. Specifically, we will look into technologies and the characteristics of the image (still and motion) in the New Media, as well as the advantages and requirements specific to each format. Starting from the reception and digitization, we will examine the case of DVD-Video, standards and compression formats used in production, the Internet and the new media. The current requirements and the corresponding technological developments in storage issues, distribution and content management are presented, and there will be an overview of the current situation (state of the art) at a practical level. We will examine tools and applications for the design, production, management and broadcasting of visual content ( e.g. Photoshop, YouTube, web-TV, upstream). Regarding multimedia, computer graphics production using specific applications and software, as well as the creation of multimedia applications production using specialized software are exemplified.
Text formats and audio information used in the production and publishing of content in the New Media and the Internet will be presented. In particular, regarding the use of text and hypertext on the web, participants will be familiarized with applications and production systems, web hosting and navigation, as well as portals and new web design technologies. Regarding the sound, sound technologies and sound configurations in the new media, such as converting analog audio into digital, digitized audio standards and compression formats will be presented. Furthermore, considering the requirements of the new media and the internet, we will examine methods of storage, distribution and sound information management (streaming audio, web-radio, skype etc), as well as applications and software for audio and music production, both in the form of desktop apps, and online applications and cloud services (cloud computing, e.g. soundcloud).
The seminar this course focuses on information and communication technologies with emphasis on those used by the media. They examine the technological evolution, the digital convergence, internet and internet services issues. The terms interactivity, interconnectivity and interoperability are analyzed. The digital technologies of sound and image are demonstrated, since along with the technologies of social networks and Web 2.0 applications, shape the modern communication environment and knowledge at all levels. Through understanding the convergence of digital technologies, computing, telecommunications networks and mass media -all contributing to the development of the “new media”- the term is broken down into three levels of study- devising, uses and structures- and differs from traditional media, print and electronic. Finally, we present the new mobile phone services and tablets-pads. These themes are developed from a technological standpoint, but also address their utilization by the general public, specialized and non.
Social media are of vital importance for journalism. Experts, citizens and journalists use them for the dissemination of news, broadcasting breaking news and collating of information. The seminar course offers an interdisciplinary investigation into fundamental modern developments in the networked, digital media environment, aiming at understanding the role, potential and impact of social media. Participants will also learn how to create and maintain a professional profile on social media, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Finally, they will learn to use social media to improve their reportage, increase their penetration to the public and monitor their social impact.
In this seminar the emphasis is placed on writing and publishing of radio reportage and the way it differs from print journalism and television. Participants will be taught how to locate primary sources and how to incorporate them in the news. The aim is to develop students’ skill to make a reportage, which is brief, comprehensible and contains a lot of information appropriate for the radio. Another objective is the preparation of one-minute newscasts. Analysis, guidelines and advice will be provided to make participants able to prepare an entire news broadcast by applying the necessary hierarchy/prioritization of news, mainly political news, domestic and international.
The aim of this seminar course is to highlight the historical development, the characteristics and the trends in the field of news agencies and international news organizations. In this context, we will discuss the global system for news collection, the processing and distribution of media news (at local, national and global level), the concept of a changing communication environment and issues such as the management and access to information and the information flow.
The aim of this seminar course is to examine the influence of Mass Media on international relations and foreign policy, when and under which circumstances there is media influence on foreign policy, analysis of the criteria/factors governing media coverage across the modern global problems, what is the impact of raising awareness and understanding of contemporary problems. Upon successful completion of this seminar course, students will realise the fact that journalists as shapers of world public opinion, and also as recipients of its response, are responsible for approaching international developments systematically and with utmost attention and consistently, and bringing ‘common’ global problems to light.
The aim of this seminar course is to highlight the historical development, the characteristics and the trends in the field of news agencies and international news organizations. In this context, we will discuss the global system for news collection, the processing and distribution of media news (at local, national and global level), the concept of a changing communication environment and issues such as the management and access to information and the information flow.
The purpose of this seminar course is to help participants to understand the nature of the news in the era of modern media and globalization and to highlight key issues that relate to the promotion, management and distribution of the news at a global and local level. The topics on which the seminar classes focus include: political and cultural importance of news sources, information overload, data analysis and modern news sources, the journalistic function and practices.
The seminar deals with ways to approach and study modern mass culture according to the latest theory and research of cultural studies and sociology of media and consumption. In this context, the popular culture is explored far from easy generalizations-accusations of manipulation and passivation of target audiences. The complexity and pluralism of modern popular standards, the globalised consumption patterns and the fluid and hybrid identities that derive, the collapse of rigid distinctions between high and low art are the main topics of these set of seminars. Special mention is made to the tourist phenomenon as a special case of popular culture and the various influences it has of a national or transnational cultural practices.
The seminar explores the concepts of culture and advertising intending to correlate them instead of compare-contrast them. Namely, the course addresses the question of whether advertising reflects and reinforces certain cultural and social standards and also whether the advertising practice itself can be viewed as a form of art. Moreover, the seminar course examines the ways through which advertising can promote not only eminently commercial products but also cultural products and events. Within this framework of the relationship of the two major fields of culture relations and advertising, specific historical examples, strategies and associated social expectations, successful techniques of promoting cultural products are examined.
In recent decades, both profit and non-profit cultural organizations express an increasingly strong interest in understanding the target audience, as is necessary for their strategic planning, for their communication design, and also for solving specific problems. The categories of target audience, the degree of satisfaction and expectations of the services provided, the trends in terms of preferences, motivation for cultural consumption and the factors affecting it, are some indicative considerations that cultural organizations seek answers in order to meet the needs of their target audience and to survive in an increasingly competitive environment. The seminar course presents the basic categories of public opinion research, the methods used, the way they are designed and the grounds on which they are carried out and the ways it can be used by cultural organizations as a management tool and audience development. In this sense, it has mainly an applied character and includes a series of activities/tasks.
This seminar course presents and analyzes a particularly important area of mass media communication: the industries of culture or the so called cultural and creative industries. It considers the economic and political dimensions of the cultural industries system, their basic categories, their specific characteristics, the main business models adopted, as well as the ways through which they change during the twentieth century, as they finally end up at the heart of the so-called knowledge society and information society, leading to consolidate their status as key factors of creativity and innovation. Topics to be analysed include: the special features of the products and services produced by the cultural/creative industries, the ways they “manufacture” their audience, the strategies pursued and the special political and economic importance acquired in an environment where convergence between communication, technology, entertainment, education, knowledge and information becomes increasingly pronounced.
Introduction to the mass media Finance. The state of ownership of the media. Mass media and public goods. The extent of concentration of media market. Strategies of competitive advantage of communications agencies. Intensification of competition and media market. Strategic alliances of media organizations. The role of advertising and measuring in the mass media market. The role of new technologies in the mass media market. Competition across mass media.
Mass media management. Branches of the media industries. The characteristics of communications agencies and non-profit organizations and their environment. Objectives and planning for Mass Media. Organization of media structures. Human resource management in communications organizations. Sources of financing for Mass Media. Organization of cultural industries and non-profit services and the value chain. Marketing and promotion of communication agencies. Supply and demand for cultural goods of media. The effects of distant and close environment in the configuration of strategy for communications organizations. Mass media Strategies.
Comparative study and examination of journalistic and literary writing: genesis and historical evolution of the two practices, etymology, definitions, characteristics, coexistence fields. Journalistic and literary genres. The concepts of reality and fiction. Similarities and differences. Objectives, communicative and cultural function, language codes, structures, aesthetic-stylistic limitations and conventions. Existence and role of literature in the press and, generally, in the media: international and Greek context. Journalistic techniques and impact on literary creation: examples from the novel, poetry, theater. From the director (of the newspaper) to the author: directors/editors, writers and journalists-writers. Perception and readership. Literary (modern) Journalism, vignette, humorous story, non-fiction novel. Journalism and literature online.
The (Greek) language is studied as a whole with systematic repetitions of use adopted by speakers within specific social contexts and as an autonomous semiotic system (natural language). Specifically, in the framework of the modern Greek society, the relationship between language and mass communication and information, politics and ideology, ethnicity, social class, gender, age, identity is analysed. At the same time, we examine aspects of the modern Greek language directly linked to public use, such as, for example, grammars and dictionaries of modern Greek, spelling and linguistic mistake, foreign loans and neologisms, popular and «learned» types .
In this seminar we focus on a set of cultural events and topics, firstly, as developed and unfolded in European places and, secondly, as circulated widely across Europe. How effectively are the important cultural events communicated? When they are not sufficiently disseminated, what are the obstacles? The forms of cultural expression under consideration are distinguished or are characteristic of the European countries where they developed? Do they encapsulate the specific European cultural imprint as distinct from other parts of the globe? In this line, we include mainly modern but timeless or historical cultural expressions. We highlight the ‘European cinema’ effect, the new institution of ‘cultural capitals’, musical festivals and theater festivals. We also present the peculiar local or national events, history and their importance such as: ‘the carnivals’ (the Venice carnival over time and through art), the beer festivals (Central Europe), the Midsummer festivals (Scandinavia ) or Bullfighting in Pamplona and Flamenco, Spain. The major European museums and monuments as well as local special ‘traditions’ and non-commercial sports events are also on our list. We examine the ways though which similar topics, at a national and international level, are communicated via modern media and discuss new trends in the communication process. Are similar events adopted by non-local populations? Do they lead to a new multicultural amalgamation? Finally, we also focus on the ways that these events appeal, draw attention and develop an interest at an Intereuropean level, creating new trends and happenings.
Through this seminar course we aim to provide knowledge on legislative regulations applied in recent decades in Greece concerning gender (Women in the Family, Work, Legislative regulations in the European Union). Furthermore, we will highlight key theoretical issues relating to sex (biological: sex and social: gender, Sociological and Political approach), and analyze the role of media on issues relating to Sex (the image of Women in sitcoms, in Advertisements). We will also focus on Art subjects (Cinema, Theatre, Music, Photography, Literature, Poetry and Folklore). More specifically, the aim is to create a debate among participants on sexist prejudices in the various social sectors such as Political and Sports.
This seminar course aims to investigate the issues of local and regional economic development and their relation to the administrative structure of the country and social policy. We will examine issues such as the concept of the region and the regionalization of the area, regional inequalities, theories of regional development, the development of European regions, the economic crisis and regions in Greece, the welfare state and the regions in Europe. The course will also focus on the issues pertaining to the recent administrative reform including the “Kallikratis” project.
This course examines the historical development of regional press, local radio and local and regional television. Emphasis is given to the current state of regional media and their relationship with the nationwide media. Circulation data and readability will also be presented. The legislation for the provincial press, direct and indirect subsidies and state financial aid will be examined in comparison with respective factors in the rest of Europe. The issues of private and public advertising will also be considered. Finally, we will investigate the details of the use of new technologies by local and regional media.
The role and potential of non-profit organizations in the cultural sector: urban, local and regional practices. Strategic planning of non-profit cultural organizations. Communication strategy, marketing and organizational development. Use of social media and new financing tools (crowd funding). National and European networks of cultural non-profit organizations. Good practices of cultural non-profit organizations in Greece and Europe.
Topics that will be dealt list as follows: Cultural tourism and sustainable regional development, types of cultural tourism products and cultural reserves, research and typology of the cultural tourist, principles and application of cultural planning at local and regional level, notion and implementation of the ‘creative city’, digital media and strategic communication of cultural tourism, good practices in Greece and Europe for the exploitation of cultural tourism for urban revival and local/ regional development.
A comparative analysis of the structures and the operation of communications organisations/agencies and regulatory systems governing at local and international level will be performed. Also, we will study the impact of the internationalization of communication in different countries and the new data emerging in national and international communication systems because of the development of the internet. Besides, a review of organizational models and business strategies of national, regional and local media, as well as the global movement of communication products will be made. Particular emphasis is given to the characteristics and the conditions relating to communications in Greece.
In the seminar course we will present the development and evaluation of information campaigns that aim to inform or influence the attitudes and behaviors of a certain audience, promoting relevant messages through various communication channels. The development stages of an information campaign, from identifying the target group, the development of influential posts and the selection of appropriate channels will be discussed. Furthermore, evaluation methods will be discussed by means of which the usefulness and effectiveness of a campaign can be determined. In this course, we will also focus on how the information campaigns lead in the shaping and changing of attitudes of those who expose themselves to the media. The ways according to which campaigns can influence and persuade audiences with a view to a change in behavior.
The material preparation both in traditional media and in electronic and online media is the “heart” of the media. The aim of the seminar course is the evaluation of the news, the classification and promotion according to the type of media. Sorting out topics, the role of the material editor and co-operation among the editorial department and the technical personnel are key points. Additionally, the page design and the headlines require a special skill in journalistic training.
This seminar course examines the different techniques and interview practices as reflected in the journalistic profession. The aim is to familiarize learners with the basic principles of the interview, the different types of the interview and the ways of performance. We will examine interview cases in print and broadcast media, as well as innovative approaches to the interview by means of digital media. By the end of the seminar course, trainees will be able to: carry out research to prepare for the interview, prepare the script, design the questions, choose the way to conduct the interview, adapt the interview to various media.
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
In this seminar course, which falls under the general category of promotion and tourism promotion, we will examine alternative forms of tourism as a sustainable development factor, and communications strategies for their promotion that contribute to public awareness and the development of a place. Τhe impact of tourism on the natural, social and cultural environment and respectively their effect and particularly the effect of the natural environment on tourism are presented. The objectives are: understanding the interaction and relation between Tourism and the Environment, case studies of alternative tourism and particularly rural and ecotourism, to investigate the role and contribution of public and private tourism stakeholders on the development of alternative forms of tourism for sustainability, the effective use of Information and Communication Technologies and Social Media for the promotion of alternative forms of tourism.
Environmental issues are particularly relevant in our time. The media currently give an emphasis on environmental issues. This seminar course aims to investigate the environmental problems in their coverage through the media. It also investigates the communication policy of environmental organizations, governmental institutions and the European Union. This seminar course aims to develop the skills required by a professional journalist-to be to cover environmental issues. In addition, it aims to study media and environment relations. We will also address the relations between media and environmental education.
The sources from which journalists derive information are very important to the story and may turn out to be decisive for the outcome of their work. The use of sources and information that journalists select have a direct impact on the objectivity of the reportage. In this seminar course we will examine and analyze as thoroughly as possible the sources of information that are used in the environmental reportage. The types of sources and the types of information each source generates/provides according to its capacity will be examined. The types of sources used in environmental reporting will be presented through concrete examples from print and broadcast media. The objective of this seminar course is to familiarize participants with the types of sources used in the environmental reportage and to develop skills to locate and identify appropriate sources depending on the circumstances and the needs of each reportage.
The “schools” of ethics, thoughts and suggestions around them, and what applies in Greece and other countries are a component of journalism that many journalists do not consider and value. What does The Union of Athens Daily Newspapers (ESIEA) and other trade unions support? Are there ethics and if so are they common for all the media? Do ethics prevent freedom and “manipulate” the news or do they guarantee reliability in times of crisis? The pros and cons, and the Laws concerning the press. Is the reporter all by himself or is he legally protected? Can the citizen be protected? How are the cultural news presented/recorded and how is the public informed?
The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.