The seminars at this stage of the program are offered by all instructors involved in “Kostis Palamas” program and are free for everyone.

The material of the seminar courses are available in the e-class of Kostis Palamas Program. Access to the material of seminars have those students who attend the courses.

Below you can see the Teaching Certification Modules that you can select when submitting your application as well as the seminars within each category.

The attendance of both courses of a module is required, in order to take the certificate of attendance.

Each seminar course consists of 18 teaching hours. Each cycle lasts six weeks.

The following modules are offered for the moment, in ATHENS cycles.

Α/Α Module Hours Seminars
1 CULTURAL REPORTAGE

Cultural Reportage

Cities and Cultures

2 JOURNALISM AND MULTIMEDIA

MULTIMEDIA MANAGEMENT

ENGLISH FOR JOURNALISTS

3 SOCIETY AND JOURNALISM

SOCIAL RESEARCH AND JOURNALISM

POLITICAL ANALYSIS

4 MEDIA AND SOCIETY

TRENDS IN THE COMMUNICATION FIELD

SPEECH AND IMAGE ANALYSIS

5 SOCIAL REPORTAGE

EMPIRICAL RESEARCH IN MASS MEDIA

POLITICAL ANALYSIS

6 POLITICAL REPORTAGE

DRAFTING MATERIAL NEWS NEWS EVALUATION

POLITICAL ANALYSIS

7 MEDIA AND CULTURE

GREEK CINEMA AND CULTURE

COMMUNICATION INTERPERSONAL AND SOCIAL RELATIONS CONFLICTS

8 JOURNALISTIC WRITING

DRAFTING MATERIAL NEWS NEWS EVALUATION

ENGLISH FOR JOURNALISTS

9 CULTURAL MANAGEMENT

CULTURAL MANAGEMENT AND MEDIA

CULTURAL DIPLOMACY

10 JOURNALISM AND NEW MEDIA

TRENDS IN THE COMMUNICATION FIELD

MULTIMEDIA MANAGEMENT

11 JOURNALISM AND CULTURE

ETHICS CULTURE AND JOURNALISM

ENGLISH FOR JOURNALISTS

12 JOURNALISM AND CULTURE

CULTURE AND TOURISM MANAGEMENT

ENGLISH FOR JOURNALISTS

13 ART AND CULTURE

ART AND COMMUNICATION

ART AND TECHNOLOGY

14 TECHNOLOGY AND COMMUNICATION

DESIGN DEVELOPMENT AND ONLINE CONTENT MANAGEMENT

MULTIMEDIA MANAGEMENT

15 CULTURE AND TOURISM MANAGEMENT

CULTURE AND TOURISM MANAGEMENT

POPULAR CULTURE AND TOURISM

16 APPLIED COMMUNICATION

STRATEGIC COMMUNICATION

PUBLIC RELATIONS & COMMUNICATION

17 ADVERTISING COMMUNICATION

SPECIAL TOPICS IN ADVERTISING

MARKETING & COMMUNICATION

18 TOURISM AND COMMUNICATION

CULTURE AND TOURISM MANAGEMENT

CULTURAL MANAGEMENT AND MEDIA

19 PROJECTION AND PROMOTION OF CULTURE

PUBLIC RELATIONS & COMMUNICATION

POPULAR CULTURE AND TOURISM

20 PROJECTION AND PROMOTION OF RELIGIOUS TOURISM

RELIGIOUS TOURISM

ENGLISH FOR JOURNALISTS

21 PROJECTION AND PROMOTION OF TOURISM

CULTURE AND TOURISM MANAGEMENT

PUBLIC RELATIONS & COMMUNICATION

22 ENVIRONMENTAL JOURNALISM

ENVIRONMENTAL JOURNALISM

SOCIAL RESEARCH AND JOURNALISM

23 POPULAR CULTURE AND MARKETING

POPULAR CULTURE AND TOURISM

MARKETING & COMMUNICATION

24 FREE REPORTAGE

EMPIRICAL RESEARCH IN MASS MEDIA

DRAFTING MATERIAL NEWS NEWS EVALUATION

25 ETHICS AND CULTURE

ETHICS CULTURE AND JOURNALISM

POPULAR CULTURE AND TOURISM

26 DIGITAL NARRATION AND CULTURE

DIGITAL NARRATION

SPEECH AND IMAGE ANALYSIS

27 ART AND COMMUNICATION

ART AND COMMUNICATION

SPEECH AND IMAGE ANALYSIS

28 CULTURAL DIPLOMACY

CITIES AND CULTURES

CULTURAL DIPLOMACY

29 PUBLIC RELATIONS

PUBLIC RELATIONS & COMMUNICATION

COMMUNICATION INTERPERSONAL AND SOCIAL RELATIONS CONFLICTS

30 COMMUNICATION CULTURE AND INTERPERSONAL RELATIONS

COMMUNICATION INTERPERSONAL AND SOCIAL RELATIONS CONFLICTS

SPEECH AND IMAGE ANALYSIS

31 CULTURE AND NATIONAL IMAGE

CULTURAL DIPLOMACY

PROPAGANDA AND PERSUASION

32 POPULAR CULTURE AND COMMUNICATION

POPULAR CULTURE AND TOURISM

ART AND COMMUNICATION

33 RELIGIOUS TOURISM AND CULTURE

RELIGIOUS TOURISM

CULTURAL MANAGEMENT AND MEDIA

34 ART AND TECHNOLOGY

ART AND TECHNOLOGY

ART AND TECHNOLOGY

35 NEW MEDIA AND CONTENT

TRENDS IN THE COMMUNICATION FIELD

DESIGN DEVELOPMENT AND ONLINE CONTENT MANAGEMENT

36 CULTURE TOURISM AND CITY

POPULAR CULTURE AND TOURISM

CITIES AND CULTURES

37 CINEMA AND CULTURE

GREEK CINEMA AND CULTURE

SPEECH AND IMAGE ANALYSIS

38 HISTORICAL MEMORY AND CULTURE

HISTORICAL MEMORY AND CULTURE

CULTURE AND NARRATION

39 MARKETING AND CULTURE

MARKETING & COMMUNICATION

MARKETING & COMMUNICATION

40 CULTURAL DIPLOMACY AND HISTORY

CULTURAL DIPLOMACY

HISTORICAL MEMORY AND CULTURE

41 FICTION AND NARRATION

GREEK CINEMA AND CULTURE

CULTURE AND NARRATION

42 CULTURE AND HISTORY

CINEMA HISTORY AND CULTURE

HISTORICAL MEMORY AND CULTURE

43 CULTURAL MANAGEMENT AND MEDIA

MANAGEMENT AND ORGANIZATION OF AUDIOVISUAL AND FILM ARCHIVES

Πολιτιστική Διαχείριση και ΜΜΕ

44 CINEMA AND MEMORY

CINEMA HISTORY AND CULTURE

MANAGEMENT AND ORGANIZATION OF AUDIOVISUAL AND FILM ARCHIVES

45 INTERNET AND INTERPERSONAL RELATIONS

TEENAGERS AND INTERNET: PSYCHOLOGICAL DIMENSIONS

COMMUNICATION INTERPERSONAL AND SOCIAL RELATIONS CONFLICTS

46 DIGITAL CULTURE

TEENAGERS AND INTERNET: PSYCHOLOGICAL DIMENSIONS

DIGITAL NARRATION

47 CULTURE AND NARRATIVE

THEATRE AND CULTURAL COMMUNICATION

CULTURE AND NARRATION

48 CULTURE AND ECONOMY

ECONOMICS OF CULTURE

CULTURE AND TOURISM MANAGEMENT

49 CULTURE – CINEMA AND THEATER

THEATRE AND CULTURAL COMMUNICATION

CINEMA HISTORY AND CULTURE

50 CULTURE AND TECHNOLOGY

CULTURAL TECHNOLOGIES

MANAGEMENT AND ORGANIZATION OF AUDIOVISUAL AND FILM ARCHIVES

51 EDUCATION AND CULTURE

EDUCATION AND CULTURE

HISTORICAL MEMORY AND CULTURE

52 EDUCATION AND HISTORY

EDUCATION AND CULTURE

CULTURE AND NARRATION

53 CULTURE AND IMAGE

PROMOTION OF NATIONAL IMAGE

CULTURE AND TOURISM MANAGEMENT

54 CULTURAL DIPLOMACY AND NATIONAL SIGNAL

CULTURE AND TOURISM MANAGEMENT

PROMOTION OF NATIONAL IMAGE

 

What is the cultural reportage? What are the similarities and what are the differences with other types of reportages, news sources and their evaluation, function, importance and the skill of reportage. Technical writing of news and “style technique”. Differences between a research and a reportage.
In this series of seminar classes, the basic characteristics of modern cities in connection with the culture of the country they belong to will be presented. Through the analysis of the principles and forms of behaviour (concerning e.g. the use of private and public space, clothing, food, entertainment etc) the points of convergence or divergence of various traditions and values of different social or ethnic groups will be brought to light. The main objective of this course is to provide students with knowledge/expertise to enable them to detect the processes of cultural change that are taking place in the cities of the modern Western world.
This seminar course aims to analyze the new tools and new skills required in the modern digital era. Based on the main principles of audiovisual production and circulation of information in the new online environments, we will examine the technological changes and how they affect journalists. They will be briefly introduced to the new digital tools and secrets of using them, as well as to the new technologies in research and web publication (metadata, search engines, cloud storage etc.). Also, the seminar course aims to approach new ways of dissemination of information which have emerged through the digital Internet environment (e.g. citizens’ journalism, circulation of information on the social media, online databases, content aggregators, etc).
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.
The cognitive arsenal of a journalist requires the ability to distinguish and analyze the rapid changes in social structures and social institutions that have taken place in the Greek society following the dictatorship. Moreover, the economic, political and social crisis which erupted from 2009 onwards has accelerated social change processes that are both ramping up social relationships, and endanger the social fabric. The purpose of this seminar course is to present and analyze the processes of social change that have affected certain social institutions from 1974 onwards and especially after 2009. As the basis for the analysis, we present studies and research and we teach the way through which journalists can derive information and can mainly practise the skills of synthetic analysis of events and reforms. This skill is fundamental in the journalistic profession (social, political reportage, etc.) and is also instrumental in the advertising sector (social practices and behaviors).
The aim of the course is the understanding of the concept of civil and political, of the appearance of the counter-Enlightenment and the transition from the political to the cultural concept of the nation. Understanding the crisis of democracy in the interwar period, the prevalence of irrationalism in continental Europe and the nationalism-racism relationship are key components. The analysis of the welfare state and the special conditions after the war in the context of the social democratic / Keynesian model and of the confrontation of systems in the shadow of the experience of the thirty years from 1914 to 1945. The analysis of the neoliberal shift. The new content of social relations and balance of powers. The problem of legitimacy, the US, China, EMU / EU., perspectives and deadlocks.
A comparative analysis of the structures and the operation of communications organisations/agencies and regulatory systems governing at local and international level will be performed. Also, we will study the impact of the internationalization of communication in different countries and the new data emerging in national and international communication systems because of the development of the internet. Besides, a review of organizational models and business strategies of national, regional and local media, as well as the global movement of communication products will be made. Particular emphasis is given to the characteristics and the conditions relating to communications in Greece.
The discourse analysis as a technique widely used in sociological and cultural research concerns the decoding of speech and the interpretation of the meanings of various texts, that circulate in everyday life and organize it socially. In this series of presentations, we will apply the technique of discourse analysis of audiovisual texts in order to promote the ideological and cultural conventions they contain and further meanings they produce. More specifically, the modern as well as the older Greek broader audiovisual field, having often been subjected to economic spheres of influence or political intervention, contains representations and meanings, which are of particular interest for their inconsistency. Based on samples of the Greek cinema and television, we will thoroughly analyze the discourse and the image of audiovisual products of film and television production from the 1960s to date. The analysis will be accompanied by relevant audiovisual material.
The purpose of this seminar course is to present and comment on the most common approaches on the methodology and the techniques used in the various types of research on the media. The advantages and limitations in the use of quantitative and / or qualitative methods for data collection and analysis will become one of the pillars of the content of the seminar course and will be evaluated according to the theme and the design of individual pieces of research. In addition, we will present several qualitative methods and data analysis techniques applied in research on communication and the media (eg, narrative analysis, discourse and image analysis, syntax analysis, in-depth interviews, etc.) and a comparative assessment of the analytical range. The various methods and analysis techniques will be presented using specific examples drawn from current affairs and authentic practices of different media.
The aim of the course is the understanding of the concept of civil and political, of the appearance of the counter-Enlightenment and the transition from the political to the cultural concept of the nation. Understanding the crisis of democracy in the interwar period, the prevalence of irrationalism in continental Europe and the nationalism-racism relationship are key components. The analysis of the welfare state and the special conditions after the war in the context of the social democratic / Keynesian model and of the confrontation of systems in the shadow of the experience of the thirty years from 1914 to 1945. The analysis of the neoliberal shift. The new content of social relations and balance of powers. The problem of legitimacy, the US, China, EMU / EU., perspectives and deadlocks.
The material preparation both in traditional media and in electronic and online media is the “heart” of the media. The aim of the seminar course is the evaluation of the news, the classification and promotion according to the type of media. Sorting out topics, the role of the material editor and co-operation among the editorial department and the technical personnel are key points. Additionally, the page design and the headlines require a special skill in journalistic training.
The aim of the course is the understanding of the concept of civil and political, of the appearance of the counter-Enlightenment and the transition from the political to the cultural concept of the nation. Understanding the crisis of democracy in the interwar period, the prevalence of irrationalism in continental Europe and the nationalism-racism relationship are key components. The analysis of the welfare state and the special conditions after the war in the context of the social democratic / Keynesian model and of the confrontation of systems in the shadow of the experience of the thirty years from 1914 to 1945. The analysis of the neoliberal shift. The new content of social relations and balance of powers. The problem of legitimacy, the US, China, EMU / EU., perspectives and deadlocks.
The discourse analysis as a technique widely used in sociological and cultural research concerns the decoding of speech and the interpretation of the meanings of various texts, that circulate in everyday life and organize it socially. In this series of presentations, we will apply the technique of discourse analysis of audiovisual texts in order to promote the ideological and cultural conventions they contain and further meanings they produce. More specifically, the modern as well as the older Greek broader audiovisual field, having often been subjected to economic spheres of influence or political intervention, contains representations and meanings, which are of particular interest for their inconsistency. Based on samples of the Greek cinema and television, we will thoroughly analyze the discourse and the image of audiovisual products of film and television production from the 1960s to date. The analysis will be accompanied by relevant audiovisual material.
The seminar introduces students to the multidisciplinary field relating to: a) interpersonal and social communications and relationships (b) the establishment of (individual, social and collective) identities, (c) conflicts at intrapersonal, interpersonal and collective level and (d) conflict management.
The material preparation both in traditional media and in electronic and online media is the “heart” of the media. The aim of the seminar course is the evaluation of the news, the classification and promotion according to the type of media. Sorting out topics, the role of the material editor and co-operation among the editorial department and the technical personnel are key points. Additionally, the page design and the headlines require a special skill in journalistic training.
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.
The aim of the course is a) to provide update on important and crucial contemporary issues, such as the framework and the ideology of maintaining global and particularly the Greek cultural heritage, and b) the relationship of art with history and society. At the same time, the role of Mass Media in preserving cultural memory is examined. Topics that are dealt with in this seminar courses are: the concept of maintenance and preservation of world historical memory in contemporary society, the protection of cultural memory, particularly in the industrial, developed areas of the planet since 1960, the development of the basic concepts and principles, and reference to international charters and conventions (UNESCO, European Council, etc.).
The seminar course attempts to approach the use of a country’s culture as a medium of promotion, image enhancement and closer relations with other nations through the prism of international relations. It examines the conditions, the international environment and challenges, the “clash of civilizations”, the manifestations of international cultural diplomacy, the Greek cultural diplomacy.
A comparative analysis of the structures and the operation of communications organisations/agencies and regulatory systems governing at local and international level will be performed. Also, we will study the impact of the internationalization of communication in different countries and the new data emerging in national and international communication systems because of the development of the internet. Besides, a review of organizational models and business strategies of national, regional and local media, as well as the global movement of communication products will be made. Particular emphasis is given to the characteristics and the conditions relating to communications in Greece.
This seminar course aims to analyze the new tools and new skills required in the modern digital era. Based on the main principles of audiovisual production and circulation of information in the new online environments, we will examine the technological changes and how they affect journalists. They will be briefly introduced to the new digital tools and secrets of using them, as well as to the new technologies in research and web publication (metadata, search engines, cloud storage etc.). Also, the seminar course aims to approach new ways of dissemination of information which have emerged through the digital Internet environment (e.g. citizens’ journalism, circulation of information on the social media, online databases, content aggregators, etc).
The “schools” of ethics, thoughts and suggestions around them, and what applies in Greece and other countries are a component of journalism that many journalists do not consider and value. What does The Union of Athens Daily Newspapers (ESIEA) and other trade unions support? Are there ethics and if so are they common for all the media? Do ethics prevent freedom and “manipulate” the news or do they guarantee reliability in times of crisis? The pros and cons, and the Laws concerning the press. Is the reporter all by himself or is he legally protected? Can the citizen be protected? How are the cultural news presented/recorded and how is the public informed?;
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.
Art is an integral part of world culture and a main channel of communication as, through its the various components, it provides the expressive media of representation of experiences, ideas and feelings. In this context, the communicative dimension of art is detected in matters relating to:
1. the expressive and functional needs of artistic creativity
2. its relation to society, aesthetics, ideology, politics and economy
3. cultural identity, diversity or simulation.
The communicative and mediating role of artistic expression is exemplified through the exploration of major artistic periods and readings of significant works – landmarks in art history.
Technology and technique are inextricably linked with art, not only in the present age but also in the framework of the long historical period, from prehistoric times until our days. At the same time, the emergence of new technologies is associated with a new need: the problematic and long sought relationship with the arts. This seminar course aims to develop and present modern audiovisual artistic ventures that detect a consistent relationship between visual and audio form, utilizing analog or digital media, as well as digital and interactive art and electronic music.
This series of lectures is aimed at teaching the design, development and management of online content. They will initially teach introductory concepts in the structure and the digital representation of data such as text, image, audio and video. Next, they will present the rules governing the publication of information on the internet and the new possibilities offered by the global information network through the creation and organization of information in the form of hypertext and hypermedia. Particular emphasis will be given to user-centred Design Methodology for web content. The course is broken down into the Theoretical module (lectures) and Laboratory sessions (use of computers and software applications).
This seminar course aims to analyze the new tools and new skills required in the modern digital era. Based on the main principles of audiovisual production and circulation of information in the new online environments, we will examine the technological changes and how they affect journalists. They will be briefly introduced to the new digital tools and secrets of using them, as well as to the new technologies in research and web publication (metadata, search engines, cloud storage etc.). Also, the seminar course aims to approach new ways of dissemination of information which have emerged through the digital Internet environment (e.g. citizens’ journalism, circulation of information on the social media, online databases, content aggregators, etc).
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.
Definition and history of Strategic Communication. Structure/ aims and functions of Strategic Communication. Where do we stand; Monitoring and recording of the image of the country /organization abroad. International political communication and mass media. The presentation of international relations in the media. The formulation of foreign policy and mass media. Nation Branding and corporate – business Public Diplomacy.
Theoretical-conceptual framework: communication models – basic concepts for communication design. The historical development and the nature of public relations. Public relations versus Marketing. The new communication environment for Public Relations. The public relations program. Corporate Social responsibility (COM) – Corporate Reputation Management. The nature of the “public relations consultant” profession.
This course provides a broad analysis of the advertising communication and particularly focuses on marketing communication, the value of culture and the value of the market, trade routes and changes in the nature of advertising. Also, it emphasizes the structure and evolution of advertising agencies, the course of successive transformations of people into audiences, the evolution of the concept of the brand, the upheavals of the concepts of space and time and their compression.
This seminar course aims to the presentation and understanding of the marketing philosophy, its basic principles and methods, and the critical role it plays in the development of modern enterprises. Other objectives include: understanding the integrated communications marketing, the successful exploitation of theoretical and practical knowledge for making strategic marketing and communications decisions in today’s business environment.
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
The aim of the course is a) to provide update on important and crucial contemporary issues, such as the framework and the ideology of maintaining global and particularly the Greek cultural heritage, and b) the relationship of art with history and society. At the same time, the role of Mass Media in preserving cultural memory is examined. Topics that are dealt with in this seminar courses are: the concept of maintenance and preservation of world historical memory in contemporary society, the protection of cultural memory, particularly in the industrial, developed areas of the planet since 1960, the development of the basic concepts and principles, and reference to international charters and conventions (UNESCO, European Council, etc.).
Theoretical-conceptual framework: communication models – basic concepts for communication design. The historical development and the nature of public relations. Public relations versus Marketing. The new communication environment for Public Relations. The public relations program. Corporate Social responsibility (COM) – Corporate Reputation Management. The nature of the “public relations consultant” profession.
The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.
Religious tourism is currently on the rise thereby supporting national economies of the countries that host it. This is because it is clear that systematic exploitation of religious tourism generates an economic product. The economic exploitation of religious tourism brings multiple benefits for the host region and in practice is an alternative form of tourism. The aim of this seminar course is both the comprehension of religious tourism, and the promotion and touristic exploitation and management of religious sites and events.
This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
Theoretical-conceptual framework: communication models – basic concepts for communication design. The historical development and the nature of public relations. Public relations versus Marketing. The new communication environment for Public Relations. The public relations program. Corporate Social responsibility (COM) – Corporate Reputation Management. The nature of the “public relations consultant” profession.
Environmental issues are particularly relevant in our time. The media currently give an emphasis on environmental issues. This seminar course aims to investigate the environmental problems in their coverage through the media. It also investigates the communication policy of environmental organizations, governmental institutions and the European Union. This seminar course aims to develop the skills required by a professional journalist-to be to cover environmental issues. In addition, it aims to study media and environment relations. We will also address the relations between media and environmental education.
The cognitive arsenal of a journalist requires the ability to distinguish and analyze the rapid changes in social structures and social institutions that have taken place in the Greek society following the dictatorship. Moreover, the economic, political and social crisis which erupted from 2009 onwards has accelerated social change processes that are both ramping up social relationships, and endanger the social fabric. The purpose of this seminar course is to present and analyze the processes of social change that have affected certain social institutions from 1974 onwards and especially after 2009. As the basis for the analysis, we present studies and research and we teach the way through which journalists can derive information and can mainly practise the skills of synthetic analysis of events and reforms. This skill is fundamental in the journalistic profession (social, political reportage, etc.) and is also instrumental in the advertising sector (social practices and behaviors).
The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.
This seminar course aims to the presentation and understanding of the marketing philosophy, its basic principles and methods, and the critical role it plays in the development of modern enterprises. Other objectives include: understanding the integrated communications marketing, the successful exploitation of theoretical and practical knowledge for making strategic marketing and communications decisions in today’s business environment.
The purpose of this seminar course is to present and comment on the most common approaches on the methodology and the techniques used in the various types of research on the media. The advantages and limitations in the use of quantitative and / or qualitative methods for data collection and analysis will become one of the pillars of the content of the seminar course and will be evaluated according to the theme and the design of individual pieces of research. In addition, we will present several qualitative methods and data analysis techniques applied in research on communication and the media (eg, narrative analysis, discourse and image analysis, syntax analysis, in-depth interviews, etc.) and a comparative assessment of the analytical range. The various methods and analysis techniques will be presented using specific examples drawn from current affairs and authentic practices of different media.
The material preparation both in traditional media and in electronic and online media is the “heart” of the media. The aim of the seminar course is the evaluation of the news, the classification and promotion according to the type of media. Sorting out topics, the role of the material editor and co-operation among the editorial department and the technical personnel are key points. Additionally, the page design and the headlines require a special skill in journalistic training.
The “schools” of ethics, thoughts and suggestions around them, and what applies in Greece and other countries are a component of journalism that many journalists do not consider and value. What does The Union of Athens Daily Newspapers (ESIEA) and other trade unions support? Are there ethics and if so are they common for all the media? Do ethics prevent freedom and “manipulate” the news or do they guarantee reliability in times of crisis? The pros and cons, and the Laws concerning the press. Is the reporter all by himself or is he legally protected? Can the citizen be protected? How are the cultural news presented/recorded and how is the public informed?
The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.
The narrative, known and widespread in all human societies and eras, performs a transfer of knowledge, attitudes and values from generation to generation. Furthermore, it is an instrument that stimulates imagination and develops socialization. Apart from being a social practice, storytelling is used for educational purposes in traditional educational systems. In addition, the narrative functions “therapeutically” for both listeners and narrators. With the introduction of multimedia (image, video, subtitles, sounds, music in a digital form) a new narrative form has been created: “Digital Storytelling”, which exploits the qualities and achievements of the Information and Communication Technologies, particularly familiar to the digital natives of the digital world. The term digital storytelling in the context of this seminar course is defined as a short narrative, which combines traditional oral narrative, usually in the first person in the form of a personal story, and digital media. In this seminar course, students will be encouraged to create digital stories and use appropriate tools.
The discourse analysis as a technique widely used in sociological and cultural research concerns the decoding of speech and the interpretation of the meanings of various texts, that circulate in everyday life and organize it socially. In this series of presentations, we will apply the technique of discourse analysis of audiovisual texts in order to promote the ideological and cultural conventions they contain and further meanings they produce. More specifically, the modern as well as the older Greek broader audiovisual field, having often been subjected to economic spheres of influence or political intervention, contains representations and meanings, which are of particular interest for their inconsistency. Based on samples of the Greek cinema and television, we will thoroughly analyze the discourse and the image of audiovisual products of film and television production from the 1960s to date. The analysis will be accompanied by relevant audiovisual material.
Technology and technique are inextricably linked with art, not only in the present age but also in the framework of the long historical period, from prehistoric times until our days. At the same time, the emergence of new technologies is associated with a new need: the problematic and long sought relationship with the arts. This seminar course aims to develop and present modern audiovisual artistic ventures that detect a consistent relationship between visual and audio form, utilizing analog or digital media, as well as digital and interactive art and electronic music.
The discourse analysis as a technique widely used in sociological and cultural research concerns the decoding of speech and the interpretation of the meanings of various texts, that circulate in everyday life and organize it socially. In this series of presentations, we will apply the technique of discourse analysis of audiovisual texts in order to promote the ideological and cultural conventions they contain and further meanings they produce. More specifically, the modern as well as the older Greek broader audiovisual field, having often been subjected to economic spheres of influence or political intervention, contains representations and meanings, which are of particular interest for their inconsistency. Based on samples of the Greek cinema and television, we will thoroughly analyze the discourse and the image of audiovisual products of film and television production from the 1960s to date. The analysis will be accompanied by relevant audiovisual material.
In this series of seminar classes, the basic characteristics of modern cities in connection with the culture of the country they belong to will be presented. Through the analysis of the principles and forms of behaviour (concerning e.g. the use of private and public space, clothing, food, entertainment etc) the points of convergence or divergence of various traditions and values of different social or ethnic groups will be brought to light. The main objective of this course is to provide students with knowledge/expertise to enable them to detect the processes of cultural change that are taking place in the cities of the modern Western world.
The seminar course attempts to approach the use of a country’s culture as a medium of promotion, image enhancement and closer relations with other nations through the prism of international relations. It examines the conditions, the international environment and challenges, the “clash of civilizations”, the manifestations of international cultural diplomacy, the Greek cultural diplomacy.
Theoretical-conceptual framework: communication models – basic concepts for communication design. The historical development and the nature of public relations. Public relations versus Marketing. The new communication environment for Public Relations. The public relations program. Corporate Social responsibility (COM) – Corporate Reputation Management. The nature of the “public relations consultant” profession.
The seminar introduces students to the multidisciplinary field relating to: a) interpersonal and social communications and relationships (b) the establishment of (individual, social and collective) identities, (c) conflicts at intrapersonal, interpersonal and collective level and (d) conflict management.
The seminar introduces students to the multidisciplinary field relating to: a) interpersonal and social communications and relationships (b) the establishment of (individual, social and collective) identities, (c) conflicts at intrapersonal, interpersonal and collective level and (d) conflict management.
The discourse analysis as a technique widely used in sociological and cultural research concerns the decoding of speech and the interpretation of the meanings of various texts, that circulate in everyday life and organize it socially. In this series of presentations, we will apply the technique of discourse analysis of audiovisual texts in order to promote the ideological and cultural conventions they contain and further meanings they produce. More specifically, the modern as well as the older Greek broader audiovisual field, having often been subjected to economic spheres of influence or political intervention, contains representations and meanings, which are of particular interest for their inconsistency. Based on samples of the Greek cinema and television, we will thoroughly analyze the discourse and the image of audiovisual products of film and television production from the 1960s to date. The analysis will be accompanied by relevant audiovisual material.
The seminar course attempts to approach the use of a country’s culture as a medium of promotion, image enhancement and closer relations with other nations through the prism of international relations. It examines the conditions, the international environment and challenges, the “clash of civilizations”, the manifestations of international cultural diplomacy, the Greek cultural diplomacy.
This seminar course aims to help participants understand the concept, the uses throughout history, the character, the forms and functions of propaganda. The analysis of these issues is performed in relation to contemporary political, economic and social environment, and, more specifically, in relation to contemporary media. Modern media are viewed not only as conduits of propaganda practices but also as factors contributing to a radical reform of propaganda, and the emergence of what is called “new propaganda”.
The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.
Art is an integral part of world culture and a main channel of communication as, through its the various components, it provides the expressive media of representation of experiences, ideas and feelings. In this context, the communicative dimension of art is detected in matters relating to:
1. the expressive and functional needs of artistic creativity
2. its relation to society, aesthetics, ideology, politics and economy
3. cultural identity, diversity or simulation.
The communicative and mediating role of artistic expression is exemplified through the exploration of major artistic periods and readings of significant works – landmarks in art history.
Religious tourism is currently on the rise thereby supporting national economies of the countries that host it. This is because it is clear that systematic exploitation of religious tourism generates an economic product. The economic exploitation of religious tourism brings multiple benefits for the host region and in practice is an alternative form of tourism. The aim of this seminar course is both the comprehension of religious tourism, and the promotion and touristic exploitation and management of religious sites and events.
The aim of the course is a) to provide update on important and crucial contemporary issues, such as the framework and the ideology of maintaining global and particularly the Greek cultural heritage, and b) the relationship of art with history and society. At the same time, the role of Mass Media in preserving cultural memory is examined. Topics that are dealt with in this seminar courses are: the concept of maintenance and preservation of world historical memory in contemporary society, the protection of cultural memory, particularly in the industrial, developed areas of the planet since 1960, the development of the basic concepts and principles, and reference to international charters and conventions (UNESCO, European Council, etc.).
Technology and technique are inextricably linked with art, not only in the present age but also in the framework of the long historical period, from prehistoric times until our days. At the same time, the emergence of new technologies is associated with a new need: the problematic and long sought relationship with the arts. This seminar course aims to develop and present modern audiovisual artistic ventures that detect a consistent relationship between visual and audio form, utilizing analog or digital media, as well as digital and interactive art and electronic music.
The narrative, known and widespread in all human societies and eras, performs a transfer of knowledge, attitudes and values from generation to generation. Furthermore, it is an instrument that stimulates imagination and develops socialization. Apart from being a social practice, storytelling is used for educational purposes in traditional educational systems. In addition, the narrative functions “therapeutically” for both listeners and narrators. With the introduction of multimedia (image, video, subtitles, sounds, music in a digital form) a new narrative form has been created: “Digital Storytelling”, which exploits the qualities and achievements of the Information and Communication Technologies, particularly familiar to the digital natives of the digital world. The term digital storytelling in the context of this seminar course is defined as a short narrative, which combines traditional oral narrative, usually in the first person in the form of a personal story, and digital media. In this seminar course, students will be encouraged to create digital stories and use appropriate tools.
A comparative analysis of the structures and the operation of communications organisations/agencies and regulatory systems governing at local and international level will be performed. Also, we will study the impact of the internationalization of communication in different countries and the new data emerging in national and international communication systems because of the development of the internet. Besides, a review of organizational models and business strategies of national, regional and local media, as well as the global movement of communication products will be made. Particular emphasis is given to the characteristics and the conditions relating to communications in Greece.
This series of lectures is aimed at teaching the design, development and management of online content. They will initially teach introductory concepts in the structure and the digital representation of data such as text, image, audio and video. Next, they will present the rules governing the publication of information on the internet and the new possibilities offered by the global information network through the creation and organization of information in the form of hypertext and hypermedia. Particular emphasis will be given to user-centred Design Methodology for web content. The course is broken down into the Theoretical module (lectures) and Laboratory sessions (use of computers and software applications).
The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.
In this series of seminar classes, the basic characteristics of modern cities in connection with the culture of the country they belong to will be presented. Through the analysis of the principles and forms of behaviour (concerning e.g. the use of private and public space, clothing, food, entertainment etc) the points of convergence or divergence of various traditions and values of different social or ethnic groups will be brought to light. The main objective of this course is to provide students with knowledge/expertise to enable them to detect the processes of cultural change that are taking place in the cities of the modern Western world.
The main purpose of this seminar, which includes five modules, is to familiarize participants with topics related to the history of Greek cinema (20th century). More specifically, the first and second modules examine the birth of phenomenon of the cinema in our country and its development with special focus on Greek Sociology of Film (production/distribution/exploitation), the popular film genres and their cultural function in the decade of 1960. The third module focuses on the delayed emergence of the New Greek Cinema (1970s) and its main features. Also, the adaptation of its narrative/ morphological jargon in the next decade is examined, and its retreat due to the short-lived dominance of Greek video production in a constantly changing cultural, audiovisual and social-political field. The aim of the next section is to review the history of Greek documentaries in Greece, their representatives and ethnographic content. We will also address issues relating to the representation and cultural identity. Finally, in the fifth section, we will attempt to connect the cinema with aesthetic, narrative, critical issues, ideology and the various aspects of popular culture.
The discourse analysis as a technique widely used in sociological and cultural research concerns the decoding of speech and the interpretation of the meanings of various texts, that circulate in everyday life and organize it socially. In this series of presentations, we will apply the technique of discourse analysis of audiovisual texts in order to promote the ideological and cultural conventions they contain and further meanings they produce. More specifically, the modern as well as the older Greek broader audiovisual field, having often been subjected to economic spheres of influence or political intervention, contains representations and meanings, which are of particular interest for their inconsistency. Based on samples of the Greek cinema and television, we will thoroughly analyze the discourse and the image of audiovisual products of film and television production from the 1960s to date. The analysis will be accompanied by relevant audiovisual material.
This seminar course will give participants the opportunity to approach the culture of historical memory which involves the management of public history outside the established areas of scientific historical research. In other words, the purpose is to reflect upon mediation between history and the public through the media, commemorative events, museums or “historical” films, whose interpretation of history often affects the political news, as it becomes the subject of public debates with diverse motives and goals .
Through literary narratives we will consider the history of the person and the place. How can literature narrate historical events for lost homelands, the uprooting of the Greeks, civil wars? How does the personal testimony become the testimony of one person’s trauma? And how can we envisage the future of a region through someone’s individual course? By referring to some landmarks from antiquity to the restoration of democracy, we will see – through texts – the meaning of narrative, memory and return to the past, in order to reflect on the present and the future.
This seminar course aims to the presentation and understanding of the marketing philosophy, its basic principles and methods, and the critical role it plays in the development of modern enterprises. Other objectives include: understanding the integrated communications marketing, the successful exploitation of theoretical and practical knowledge for making strategic marketing and communications decisions in today’s business environment.
This seminar course presents a comprehensive account of sponsorship as an integrated communication and funding medium. The main purpose of the course is to help participants acquire comprehensive knowledge in the field of sponsorship. Specifically, the objectives of the course are the following: a) to find out what is a sponsorship through an integrated communication program b) to acquire the skill to select and evaluate opportunities for sponsorships c) to be able to assume responsibility in the design and implementation of the sponsorship policy of a company-sponsor or an administered body. The seminar course will include the following specific topics: Basic concepts of modern sponsorship and operating framework, sponsorship selection, evaluation and effectiveness of a sponsorship program, administered bodies, Sponsorship Agreement.
The seminar course attempts to approach the use of a country’s culture as a medium of promotion, image enhancement and closer relations with other nations through the prism of international relations. It examines the conditions, the international environment and challenges, the “clash of civilizations”, the manifestations of international cultural diplomacy, the Greek cultural diplomacy.
This seminar course will give participants the opportunity to approach the culture of historical memory which involves the management of public history outside the established areas of scientific historical research. In other words, the purpose is to reflect upon mediation between history and the public through the media, commemorative events, museums or “historical” films, whose interpretation of history often affects the political news, as it becomes the subject of public debates with diverse motives and goals .
The main purpose of this seminar, which includes five modules, is to familiarize participants with topics related to the history of Greek cinema (20th century). More specifically, the first and second modules examine the birth of phenomenon of the cinema in our country and its development with special focus on Greek Sociology of Film (production/distribution/exploitation), the popular film genres and their cultural function in the decade of 1960. The third module focuses on the delayed emergence of the New Greek Cinema (1970s) and its main features. Also, the adaptation of its narrative/ morphological jargon in the next decade is examined, and its retreat due to the short-lived dominance of Greek video production in a constantly changing cultural, audiovisual and social-political field. The aim of the next section is to review the history of Greek documentaries in Greece, their representatives and ethnographic content. We will also address issues relating to the representation and cultural identity. Finally, in the fifth section, we will attempt to connect the cinema with aesthetic, narrative, critical issues, ideology and the various aspects of popular culture.
Through literary narratives we will consider the history of the person and the place. How can literature narrate historical events for lost homelands, the uprooting of the Greeks, civil wars? How does the personal testimony become the testimony of one person’s trauma? And how can we envisage the future of a region through someone’s individual course? By referring to some landmarks from antiquity to the restoration of democracy, we will see – through texts – the meaning of narrative, memory and return to the past, in order to reflect on the present and the future.
The seminar course tries to describe the way cinema has attempted to provide aspects of history and promote at a national and international level specific aspects of culture throughout its short life. Specifically, movies with historical and war content will be analysed. The representation of history and especially the war has been used by almost all national cinemas in order to build social consensus. This course will investigate the mutation of this kind of film in relation to the historical, cultural and social conditions both internationally and in Greece. We will analyze the period of the cold war and the dominance of the US production model internationally. In addition, regarding the Greek production we will consider the case of the Greek cinema during the period of military dictatorship (junta), with a focus on the intensification of production of historical and military films, the presentation of the country through the national cinematography, as well as foreign productions from the 50′ to date. The questions that will be raised through this debate involve the role of the cinema as a medium for instruction and cultural promotion, through the multiple lives of certain films, but also the instrumentalization of history itself through the cinematic representation.
This seminar course will give participants the opportunity to approach the culture of historical memory which involves the management of public history outside the established areas of scientific historical research. In other words, the purpose is to reflect upon mediation between history and the public through the media, commemorative events, museums or “historical” films, whose interpretation of history often affects the political news, as it becomes the subject of public debates with diverse motives and goals .
This seminar course presents the history and role of audiovisual archives and film libraries in modern society as key pillars for the preservation and dissemination of audiovisual cultural heritage. The reasons and circumstances that led to the creation of these entities will be presented. The role and the structure of these entities will be analyzed in relation to the work performed, both in terms of protection of film heritage, and the promotion and enhancement of this wealth. Participants will have the opportunity to learn details of the types and characteristics of archival material, its management from the point it is incorporated into an audiovisual archive until its presentation through digitization programs, so that it becomes accessible to the general public with using new digital technologies. We will also discuss current issues relating to the future of film archives, efforts for the digitization and promotion of cultural heritage, as well as major problems such as file management and intellectual property (copyright) issues.
The aim of the course is a) to provide update on important and crucial contemporary issues, such as the framework and the ideology of maintaining global and particularly the Greek cultural heritage, and b) the relationship of art with history and society. At the same time, the role of Mass Media in preserving cultural memory is examined. Topics that are dealt with in this seminar courses are: the concept of maintenance and preservation of world historical memory in contemporary society, the protection of cultural memory, particularly in the industrial, developed areas of the planet since 1960, the development of the basic concepts and principles, and reference to international charters and conventions (UNESCO, European Council, etc.).
The seminar course tries to describe the way cinema has attempted to provide aspects of history and promote at a national and international level specific aspects of culture throughout its short life. Specifically, movies with historical and war content will be analysed. The representation of history and especially the war has been used by almost all national cinemas in order to build social consensus. This course will investigate the mutation of this kind of film in relation to the historical, cultural and social conditions both internationally and in Greece. We will analyze the period of the cold war and the dominance of the US production model internationally. In addition, regarding the Greek production we will consider the case of the Greek cinema during the period of military dictatorship (junta), with a focus on the intensification of production of historical and military films, the presentation of the country through the national cinematography, as well as foreign productions from the 50′ to date. The questions that will be raised through this debate involve the role of the cinema as a medium for instruction and cultural promotion, through the multiple lives of certain films, but also the instrumentalization of history itself through the cinematic representation.
This seminar course presents the history and role of audiovisual archives and film libraries in modern society as key pillars for the preservation and dissemination of audiovisual cultural heritage. The reasons and circumstances that led to the creation of these entities will be presented. The role and the structure of these entities will be analyzed in relation to the work performed, both in terms of protection of film heritage, and the promotion and enhancement of this wealth. Participants will have the opportunity to learn details of the types and characteristics of archival material, its management from the point it is incorporated into an audiovisual archive until its presentation through digitization programs, so that it becomes accessible to the general public with using new digital technologies. We will also discuss current issues relating to the future of film archives, efforts for the digitization and promotion of cultural heritage, as well as major problems such as file management and intellectual property (copyright) issues.
This course focuses on the use of cyberspace by teenagers and deals with a) the effects of such use in their psychosocial development, b) the transformation of one self and relationships in the context of mediated communication and experience, c) the issue of internet addiction and d) the psychological impact of exposure to violent media images and preoccupation with traditional and electronic games.
The seminar introduces students to the multidisciplinary field relating to: a) interpersonal and social communications and relationships (b) the establishment of (individual, social and collective) identities, (c) conflicts at intrapersonal, interpersonal and collective level and (d) conflict management.
This course focuses on the use of cyberspace by teenagers and deals with a) the effects of such use in their psychosocial development, b) the transformation of one self and relationships in the context of mediated communication and experience, c) the issue of internet addiction and d) the psychological impact of exposure to violent media images and preoccupation with traditional and electronic games.
The narrative, known and widespread in all human societies and eras, performs a transfer of knowledge, attitudes and values from generation to generation. Furthermore, it is an instrument that stimulates imagination and develops socialization. Apart from being a social practice, storytelling is used for educational purposes in traditional educational systems. In addition, the narrative functions “therapeutically” for both listeners and narrators. With the introduction of multimedia (image, video, subtitles, sounds, music in a digital form) a new narrative form has been created: “Digital Storytelling”, which exploits the qualities and achievements of the Information and Communication Technologies, particularly familiar to the digital natives of the digital world. The term digital storytelling in the context of this seminar course is defined as a short narrative, which combines traditional oral narrative, usually in the first person in the form of a personal story, and digital media. In this seminar course, students will be encouraged to create digital stories and use appropriate tools.
The objective of this seminar course is to investigate the aspects of theater theory and practice (starting with and emphasizing -but not exclusively- the tragic phenomenon) in the context of human history. Starting with the issue of perception (what is a tragedy, a drama, a comedy etc. in general and for each one individually) we will try to observe how concepts change through time and space, in terms of expression and representation and also in terms of the way they are perceived, understood and how they describe human conditions. As these concepts derive from the art (theater) our aim is to define them beyond it. What is tragedy, drama, comedy (and not only) according to art and how they are transformed not only inside but also outside it.
Through literary narratives we will consider the history of the person and the place. How can literature narrate historical events for lost homelands, the uprooting of the Greeks, civil wars? How does the personal testimony become the testimony of one person’s trauma? And how can we envisage the future of a region through someone’s individual course? By referring to some landmarks from antiquity to the restoration of democracy, we will see – through texts – the meaning of narrative, memory and return to the past, in order to reflect on the present and the future.
The recognition of the economic value of cultural heritage is essential in our country for two reasons. First, because the country is experiencing a period of deep debt crisis and recession, therefore the exploitation of any developmental opportunities is imperative. Secondly, because international experience shows that cultural heritage can be a driver for economic growth, employment and prosperity providing solutions to the developmental and regional problems of our country.
International experience can be summed up in three conclusions. First, cultural heritage has an economic value. The denial of this reality deprives societies of an important development resource and simultaneously leads to degradation and ruin of the very cultural heritage due to failure of budgets to bear the financial burden of maintenance. Secondly, according to modern conception of economic development, the cultural heritage is recognized as both a locomotive, but also as a development catalyst. The challenge lies in the successful integration of the use of cultural heritage in the economic and social environment through an effective framework of management of change. Thirdly, the international experience is rich in examples of successful implementation of this new approach where the value of cultural heritage managed to reverse the decline and led to economic and social reconstruction. Particularly important in this respect is the endeavour of cooperation between public and private actors for a common purpose.
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
The objective of this seminar course is to investigate the aspects of theater theory and practice (starting with and emphasizing -but not exclusively- the tragic phenomenon) in the context of human history. Starting with the issue of perception (what is a tragedy, a drama, a comedy etc. in general and for each one individually) we will try to observe how concepts change through time and space, in terms of expression and representation and also in terms of the way they are perceived, understood and how they describe human conditions. As these concepts derive from the art (theater) our aim is to define them beyond it. What is tragedy, drama, comedy (and not only) according to art and how they are transformed not only inside but also outside it.
The seminar course tries to describe the way cinema has attempted to provide aspects of history and promote at a national and international level specific aspects of culture throughout its short life. Specifically, movies with historical and war content will be analysed. The representation of history and especially the war has been used by almost all national cinemas in order to build social consensus. This course will investigate the mutation of this kind of film in relation to the historical, cultural and social conditions both internationally and in Greece. We will analyze the period of the cold war and the dominance of the US production model internationally. In addition, regarding the Greek production we will consider the case of the Greek cinema during the period of military dictatorship (junta), with a focus on the intensification of production of historical and military films, the presentation of the country through the national cinematography, as well as foreign productions from the 50′ to date. The questions that will be raised through this debate involve the role of the cinema as a medium for instruction and cultural promotion, through the multiple lives of certain films, but also the instrumentalization of history itself through the cinematic representation.
This seminar course presents the history and role of audiovisual archives and film libraries in modern society as key pillars for the preservation and dissemination of audiovisual cultural heritage. The reasons and circumstances that led to the creation of these entities will be presented. The role and the structure of these entities will be analyzed in relation to the work performed, both in terms of protection of film heritage, and the promotion and enhancement of this wealth. Participants will have the opportunity to learn details of the types and characteristics of archival material, its management from the point it is incorporated into an audiovisual archive until its presentation through digitization programs, so that it becomes accessible to the general public with using new digital technologies. We will also discuss current issues relating to the future of film archives, efforts for the digitization and promotion of cultural heritage, as well as major problems such as file management and intellectual property (copyright) issues.
The aim of this course is a comprehensive study of the legislative procedure, the foreign influences and internal mechanisms that shaped the educational system from the establishment of the Greek state thereafter. It examines the transition from the education the Greeks received under the Ottoman Empire, the education they received under the auspices of the Greek state, the important tradition of educational enclaves to the establishment of a centralized formal education system. We will thoroughly investigate the importance of the educational system in the formation of the modern Greek civilization.
This seminar course will give participants the opportunity to approach the culture of historical memory which involves the management of public history outside the established areas of scientific historical research. In other words, the purpose is to reflect upon mediation between history and the public through the media, commemorative events, museums or “historical” films, whose interpretation of history often affects the political news, as it becomes the subject of public debates with diverse motives and goals .
The aim of this course is a comprehensive study of the legislative procedure, the foreign influences and internal mechanisms that shaped the educational system from the establishment of the Greek state thereafter. It examines the transition from the education the Greeks received under the Ottoman Empire, the education they received under the auspices of the Greek state, the important tradition of educational enclaves to the establishment of a centralized formal education system. We will thoroughly investigate the importance of the educational system in the formation of the modern Greek civilization.
Through literary narratives we will consider the history of the person and the place. How can literature narrate historical events for lost homelands, the uprooting of the Greeks, civil wars? How does the personal testimony become the testimony of one person’s trauma? And how can we envisage the future of a region through someone’s individual course? By referring to some landmarks from antiquity to the restoration of democracy, we will see – through texts – the meaning of narrative, memory and return to the past, in order to reflect on the present and the future.
In this course, ways to highlight the comparative advantages of Greece, ways of promoting these abroad and locating the appropriate population groups to which the national image will be targeted are analysed. Methods, communication strategies and strategic solutions to achieve the promotion and projection of the national image will be explored. Furthermore, ways to discover appropriate markets abroad will be examined.
The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.
The seminar course attempts to approach the use of a country’s culture as a medium of promotion, image enhancement and closer relations with other nations through the prism of international relations. It examines the conditions, the international environment and challenges, the “clash of civilizations”, the manifestations of international cultural diplomacy, the Greek cultural diplomacy.
In this course, ways to highlight the comparative advantages of Greece, ways of promoting these abroad and locating the appropriate population groups to which the national image will be targeted are analysed. Methods, communication strategies and strategic solutions to achieve the promotion and projection of the national image will be explored. Furthermore, ways to discover appropriate markets abroad will be examined.