THE CULTURAL REPORTAGE

What is the cultural reportage? What are the similarities and what are the differences with other types of reportages, news sources and their evaluation, function, importance and the skill of reportage. Technical writing of news and “style technique”. Differences between a research and a reportage.

EMPIRICAL RESEARCH IN MASS MEDIA

The purpose of this seminar course is to present and comment on the most common approaches on the methodology and the techniques used in the various types of research on the media. The advantages and limitations in the use of quantitative and / or qualitative methods for data collection and analysis will become one of the pillars of the content of the seminar course and will be evaluated according to the theme and the design of individual pieces of research. In addition, we will present several qualitative methods and data analysis techniques applied in research on communication and the media (eg, narrative analysis, discourse and image analysis, syntax analysis, in-depth interviews, etc.) and a comparative assessment of the analytical range. The various methods and analysis techniques will be presented using specific examples drawn from current affairs and authentic practices of different media.

DRAFTING MATERIAL, NEWS, NEWS EVALUATION

The material preparation both in traditional media and in electronic and online media is the “heart” of the media. The aim of the seminar course is the evaluation of the news, the classification and promotion according to the type of media. Sorting out topics, the role of the material editor and co-operation among the editorial department and the technical personnel are key points. Additionally, the page design and the headlines require a special skill in journalistic training.

ETHICS, CULTURE AND JOURNALISM

The “schools” of ethics, thoughts and suggestions around them, and what applies in Greece and other countries are a component of journalism that many journalists do not consider and value. What does The Union of Athens Daily Newspapers (ESIEA) and other trade unions support? Are there ethics and if so are they common for all the media? Do ethics prevent freedom and “manipulate” the news or do they guarantee reliability in times of crisis? The pros and cons, and the Laws concerning the press. Is the reporter all by himself or is he legally protected? Can the citizen be protected? How are the cultural news presented/recorded and how is the public informed?

SOCIAL RESEARCH AND JOURNALISM

The cognitive arsenal of a journalist requires the ability to distinguish and analyze the rapid changes in social structures and social institutions that have taken place in the Greek society following the dictatorship. Moreover, the economic, political and social crisis which erupted from 2009 onwards has accelerated social change processes that are both ramping up social relationships, and endanger the social fabric. The purpose of this seminar course is to present and analyze the processes of social change that have affected certain social institutions from 1974 onwards and especially after 2009. As the basis for the analysis, we present studies and research and we teach the way through which journalists can derive information and can mainly practise the skills of synthetic analysis of events and reforms. This skill is fundamental in the journalistic profession (social, political reportage, etc.) and is also instrumental in the advertising sector (social practices and behaviors).

POLITICAL ANALYSIS

The aim of the course is the understanding of the concept of civil and political, of the appearance of the counter-Enlightenment and the transition from the political to the cultural concept of the nation. Understanding the crisis of democracy in the interwar period, the prevalence of irrationalism in continental Europe and the nationalism-racism relationship are key components. The analysis of the welfare state and the special conditions after the war in the context of the social democratic / Keynesian model and of the confrontation of systems in the shadow of the experience of the thirty years from 1914 to 1945. The analysis of the neoliberal shift. The new content of social relations and balance of powers. The problem of legitimacy, the US, China, EMU / EU., perspectives and deadlocks.

SPEECH AND IMAGE ANALYSIS

The discourse analysis as a technique widely used in sociological and cultural research concerns the decoding of speech and the interpretation of the meanings of various texts, that circulate in everyday life and organize it socially. In this series of presentations, we will apply the technique of discourse analysis of audiovisual texts in order to promote the ideological and cultural conventions they contain and further meanings they produce. More specifically, the modern as well as the older Greek broader audiovisual field, having often been subjected to economic spheres of influence or political intervention, contains representations and meanings, which are of particular interest for their inconsistency. Based on samples of the Greek cinema and television, we will thoroughly analyze the discourse and the image of audiovisual products of film and television production from the 1960s to date. The analysis will be accompanied by relevant audiovisual material.

TRENDS IN THE COMMUNICATION FIELD

A comparative analysis of the structures and the operation of communications organisations/agencies and regulatory systems governing at local and international level will be performed. Also, we will study the impact of the internationalization of communication in different countries and the new data emerging in national and international communication systems because of the development of the internet. Besides, a review of organizational models and business strategies of national, regional and local media, as well as the global movement of communication products will be made. Particular emphasis is given to the characteristics and the conditions relating to communications in Greece.

ENGLISH FOR JOURNALISTS

This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their English language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.

FRENCH FOR JOURNALISTS

This course is divided into relevant sections, each section covering a particular topic of interest for journalists designed to improve their French language skills. More specifically, the material of lectures covers the basic principles of grammar, spelling, punctuation and journalistic writing and appropriate terminology. Other skills that are practised in these seminars are reading, interviewing and writing/publishing articles/ texts.

REGIONAL DEVELOPMENT

This seminar course aims to investigate the issues of local and regional economic development and their relation to the administrative structure of the country and social policy. We will examine issues such as the concept of the region and the regionalization of the area, regional inequalities, theories of regional development, the development of European regions, the economic crisis and regions in Greece, the welfare state and the regions in Europe. The course will also focus on the issues pertaining to the recent administrative reform including the  “Kallikratis” project.

REGIONAL MASS MEDIA IN GREECE

This course examines the historical development of regional press, local radio and local and regional television. Emphasis is given to the current state of regional media and their relationship with the nationwide media. Circulation data and readability will also be presented. The legislation for the provincial press, direct and indirect subsidies and state financial aid will be examined in comparison with respective factors in the rest of Europe. The issues of private and public advertising will also be considered. Finally, we will investigate the details of the use of new technologies by local and regional media.

NEWS AND RADIO

In this seminar the emphasis is placed on writing and publishing of radio reportage and the way it differs from print journalism and television. Participants will be taught how to locate primary sources and how to incorporate them in the news. The aim is to develop students’ skill to make a reportage, which is brief, comprehensible and contains a lot of information appropriate for the radio. Another objective is the preparation of one-minute newscasts. Analysis, guidelines and advice will be provided to make participants able to prepare an entire news broadcast by applying   the necessary hierarchy/prioritization of news, mainly political news, domestic and international.

TELEVISION REPORTAGE

In this course, we will examine the ways chosen to present the news on electronic media. We will analyze theoretical news issues that bear fixed values ​​in the news, according to the quality, ideological, economic and cultural criteria of Media. The modules that will be offered are: the introduction to the news, models of news, how to write a story for television and printed media, the “reality” news, research, collection, crosschecking and processing of news. They will also examine the notion of objectivity, self-censorship, the interventionist role of the property, the role of image and evaluation of sources.

NEWS AGENCIES

The aim of this seminar course is to highlight the historical development, the characteristics and the trends in the field of news agencies and international news organizations. In this context, we will discuss the global system for news collection, the processing and distribution of media news (at local, national and global level), the concept of a changing communication environment and issues such as the management and access to information and the information flow.

NEWS SOURCES

The purpose of this seminar course is to help participants to understand the nature of the news in the era of modern media and globalization and to highlight key issues that relate to the promotion, management and distribution of the news at a global and local level. The topics on which the seminar classes focus include: political and cultural importance of news sources, information overload, data analysis and modern news sources, the journalistic function and practices.

INTERNATIONAL CONFLICTS AND PEACE JOURNALISM

The aim of this seminar course is to present the ways international conflicts are covered and the importance/influence of media coverage. The aim is to combat the simplistic journalistic practice that dominates the coverage of conflicts, as it leads to the creation of simplistic perceptions and interpretations of complex events with significant impact. Based on this premise, this seminar course examines the role that could be assumed by journalists in the interest of preventive diplomacy by selecting, recording and analyzing that piece of information that leads the society and citizens to peaceful means for resolving conflicts.

FOREIGN NEWS & INTERNATIONAL RELATIONS

The aim of this seminar course is to examine the influence of Mass Media on international relations and foreign policy, when and under which circumstances there is media influence on foreign policy, analysis of the criteria/factors governing media coverage across the modern global problems, what is the impact of raising awareness and understanding of contemporary problems. Upon successful completion of this seminar course, students will realise the fact that journalists as shapers of world public opinion, and also as recipients of its response, are responsible for approaching international developments systematically and with utmost attention and consistently, and bringing ‘common’ global problems to light.

TRAVEL JOURNALISM & SOCIAL MEDIA

In this seminar course we will look at the types of printed and electronic travel journalism through an interdisciplinary approach, using communication, linguistic and sociological tools. We focus on the communication framework of travel destinations through travel experiences and audiovisual material circulating over the social media. The objectives are: understanding communication strategies and journalistic practices associated with the ‘Journey’ and, generally speaking, Tourism, familiarizing participants with the types of travel articles, their structure, linguistic and stylistic elements and the efficient and appropriate use of Information and Communication Technologies, as well as with the use of Social Media to promote a travel destination.

LITERATURE AND JOURNALISM

Comparative study and examination of journalistic and literary writing: genesis and historical evolution of the two practices, etymology, definitions, characteristics, coexistence fields. Journalistic and literary genres. The concepts of reality and fiction. Similarities and differences. Objectives, communicative and cultural function, language codes, structures, aesthetic-stylistic limitations and conventions. Existence  and role of literature in the press and, generally, in the media: international and Greek context. Journalistic techniques and impact on literary creation: examples from the novel, poetry, theater. From the director (of the newspaper) to the author: directors/editors, writers and journalists-writers. Perception and readership. Literary (modern) Journalism, vignette, humorous story, non-fiction novel. Journalism and literature online.

ENVIRONMENTAL JOURNALISM

Environmental issues are particularly relevant in our time. The media currently give an emphasis on environmental issues. This seminar course aims to investigate the environmental problems in their coverage through the media. It also investigates the communication policy of environmental organizations, governmental institutions and the European Union. This seminar course aims to develop the skills required by a professional journalist-to be to cover environmental issues. In addition, it aims to study media and environment relations. We will also address the relations between media and environmental education.

SOURCES FOR THE ENVIRONMENTAL REPORTAGE

The sources from which journalists derive information are very important to the story and may turn out to be decisive for the outcome of their work. The use of sources and information that journalists select have a direct impact on the objectivity of the reportage. In this seminar course we will examine and analyze as thoroughly as possible the sources of information that are used in the environmental reportage. The types of sources and the types of information each source generates/provides according to its capacity will be examined. The types of sources used in environmental reporting will be presented through concrete examples from print and broadcast media. The objective of this seminar course is to familiarize participants with the types of sources used in the environmental reportage and to develop skills to locate and identify appropriate sources depending on the circumstances and the needs of each reportage.

TECHNICAL INTERVIEW

This seminar course examines the different techniques and interview practices as reflected in the journalistic profession. The aim is to familiarize learners with the basic principles of the interview, the different types of the interview and the ways of performance. We will examine interview cases in print and broadcast media, as well as innovative approaches to the interview by means of digital media. By the end of the seminar course, trainees will be able to: carry out research to prepare for the interview, prepare the script, design the questions, choose the way to conduct the interview, adapt the interview to various media.

DEVELOPMENT OF INFORMATION CAMPAINS

In the seminar course we will present the development and evaluation of information campaigns that aim to inform or influence the attitudes and behaviors of a certain audience, promoting relevant messages through various communication channels. The development stages of an information campaign, from identifying the target group, the development of influential posts and the selection of appropriate channels will be discussed. Furthermore, evaluation methods will be discussed by means of which the usefulness and effectiveness of a campaign can be determined. In this course, we will also focus on how the information campaigns lead in the shaping and changing of attitudes of those who expose themselves to the media. The ways according to which campaigns can influence and persuade audiences with a view to a change in behavior.