CULTURAL MANAGEMENT AND MEDIA

The aim of the course is a) to provide update on important and crucial contemporary issues, such as the framework and the ideology of maintaining global and particularly the Greek cultural heritage, and b) the relationship of art with history and society. At the same time, the role of Mass Media in preserving cultural memory is examined. Topics that are dealt with in this seminar courses are: the concept of maintenance and preservation of world historical memory in contemporary society, the protection of cultural memory, particularly in the industrial, developed areas of the planet since 1960, the development of the basic concepts and principles, and reference to international charters and conventions (UNESCO, European Council, etc.).

ART AND COMMUNICATION

Art is an integral part of world culture and a main channel of communication as, through its the various components, it provides the expressive media of representation of experiences, ideas and feelings. In this context, the communicative dimension of art is detected in matters relating to:

  1. the expressive and functional needs of artistic creativity
  2. its relation to society, aesthetics, ideology, politics and economy
  3. cultural identity, diversity or simulation.

The communicative and mediating role of artistic expression is exemplified through the exploration of major artistic periods and readings of significant works – landmarks in art history.

CULTURAL DIPLOMACY: INTERNATIONAL AND GREEK DIMENSION

The seminar course attempts to approach the use of a country’s culture as a medium of promotion, image enhancement and closer relations with other nations through the prism of international relations. It examines the conditions, the international environment and challenges, the “clash of civilizations”, the manifestations of international cultural diplomacy, the Greek cultural diplomacy.

POPULAR CULTURE AND TOURISM

The component ‘Popular Culture’ develops around a series of seminar courses (duration: 21 hours) and focused on the presentation and study of cultural topics, folklore, tourism policy and development exploitation. The modules include a series of seminars, visits to art galleries and cultural centers, workshops in places of cultural interest and prominent personalities invitations Consortium academic and artistic world.

CULTURE AND TOURISM MANAGEMENT

The aim of this seminar course is to acquaint trainees with the study of modern history and happenings that take place at archaeological sites (theaters, churches, monuments, etc.) in Attica, in the light of the tourism development and based on their cultural value and their international scope. Trainees through a dual perspective that of the “tourist / visitor” and “citizen / manager” will be encouraged to create a project within the context of this course, which will involve bringing new perspectives to the promotion and management of premises and happenings presented to them.

CITIES AND CULTURES

In this series of seminar classes, the basic characteristics of modern cities in connection with the culture of the country they belong to will be presented. Through the analysis of the principles and forms of behaviour (concerning e.g. the use of private and public space, clothing, food, entertainment etc) the points of convergence or divergence of various traditions and values of different social or ethnic groups will be brought to light. The main objective of this course is to provide students with knowledge/expertise to enable them to detect the processes of cultural change that are taking place in the cities of the modern Western world

RELIGIOUS TOURISM

Religious tourism is currently on the rise thereby supporting national economies of the countries that host it. This is because it is clear that systematic exploitation of religious tourism generates an economic product. The economic exploitation of religious tourism brings multiple benefits for the host region and in practice is an alternative form of tourism. The aim of this seminar course is both the comprehension of religious tourism, and the promotion and touristic exploitation and management of religious sites and events.

COMMUNICATION, INTERPERSONAL AND SOCIAL RELATIONS, CONFLICTS

The seminar introduces students to the multidisciplinary field relating to: a) interpersonal and social communications and relationships (b) the establishment of (individual, social and collective) identities, (c) conflicts at intrapersonal, interpersonal and collective level and (d) conflict management.

PROMOTION AND MARKETING OF A TOURISM PRODUCT

In this seminar course we focus on strategic communication issues of a tourism product. We examine specific tourism products and the way to promote them through case studies and discuss the use of Information and Communication Technologies and Social Media for this purpose. We examine the travel industry, the promotion of a place of destination, and the advertising of travel experiences as tourism products. The promotion and development of the cultural and social capital and the natural environment of a place as well as the people and the travel experiences are an important component of the tourism promotional strategy, traveling communication and travel journalism. Moreover, they contribute not only to the attractiveness of a place as a destination through the creation of its image, its identity and the development of the activities than liven it up but also to the cultivation of the condition for revisit. The objectives are: understanding and proper use of communication tools for the promotion of a tourism product, the study of successful practices from International and Greek area, the effective use of Information and Communication Technologies and Social Media for the promotion of a tourism product.

LANGUAGE, COMMUNICATION AND CULTURE

The (Greek) language is studied as a whole with systematic repetitions of use adopted by speakers within specific social contexts and as an autonomous semiotic system (natural language). Specifically, in the framework of the modern Greek society, the relationship between language and mass communication and information, politics and ideology, ethnicity, social class, gender, age, identity is analysed. At the same time, we examine aspects of the modern Greek language directly linked to public use, such as, for example, grammars and dictionaries of modern Greek, spelling and linguistic mistake, foreign loans and neologisms, popular and «learned» types.

POPULAR CULTURE

The seminar deals with ways to approach and study modern mass culture according to the latest theory and research of cultural studies and sociology of media and consumption. In this context, the popular culture is explored far from easy generalizations-accusations of manipulation and passivation of target audiences. The complexity and pluralism of modern popular standards, the globalised consumption patterns and the fluid and hybrid identities that derive, the collapse of rigid distinctions between high and low art are the main topics of these set of ​​seminars. Special mention is made to the tourist phenomenon as a special case of popular culture and the various influences it has of a national or transnational cultural practices.

CULTURE AND ADVERTISING

The seminar explores the concepts of culture and advertising intending to correlate them instead of compare-contrast them. Namely, the course addresses the question of whether advertising reflects and reinforces certain cultural and social standards and also whether the advertising practice itself can be viewed as a form of art. Moreover, the seminar course examines the ways through which advertising can promote not only eminently commercial products but also cultural products and events. Within this framework of the relationship of the two major fields of culture relations and advertising, specific historical examples, strategies and associated social expectations, successful techniques of promoting cultural products are examined.

CULTURAL INDUSTRIES

This seminar course presents and analyzes a particularly important area of ​​mass media communication: the industries of culture or the so called cultural and creative industries. It considers the economic and political dimensions of the cultural industries system, their basic categories, their specific characteristics, the main business models adopted, as well as the ways through which they change during the twentieth century, as they finally end up at the heart of the so-called knowledge society and information society, leading to consolidate their status as key factors of creativity and innovation. Topics to be analysed include: the special features of the products and services produced by the cultural/creative industries, the ways they “manufacture” their audience, the strategies pursued and the special political and economic importance acquired in an environment where convergence between communication, technology, entertainment, education, knowledge and information becomes increasingly pronounced.

MEDIA and GENDER EQUALITY

Through this seminar course we aim to provide knowledge on legislative regulations applied in recent decades in Greece concerning gender (Women in the Family, Work, Legislative regulations in the European Union). Furthermore, we will highlight key theoretical issues relating to sex (biological: sex and social: gender, Sociological and Political approach), and analyze the role of media on issues relating to Sex (the image of Women in sitcoms, in Advertisements). We will also focus on Art subjects (Cinema, Theatre, Music, Photography, Literature, Poetry and Folklore). More specifically, the aim is to create a debate among participants on sexist prejudices in the various social sectors such as Political and Sports

COMMUNICATING EUROPEAN CULTURE

ΣτIn this seminar we focus on a set of cultural events and topics, firstly, as developed and unfolded in European places and, secondly, as circulated widely across Europe. How effectively are the important cultural events communicated? When they are not sufficiently disseminated, what are the obstacles? The forms of cultural expression under consideration are  distinguished or are characteristic of the European countries where they developed? Do they encapsulate the specific European cultural imprint as distinct from other parts of the globe? In this line, we include mainly modern but timeless or historical cultural expressions.  We highlight the ‘European cinema’ effect, the new institution of ‘cultural capitals’, musical festivals and theater festivals. We also present the peculiar local or national events, history and their importance such as: ‘the carnivals’ (the Venice carnival over time and through art), the beer festivals (Central Europe), the Midsummer festivals (Scandinavia ) or Bullfighting in Pamplona and Flamenco, Spain. The major European museums and monuments as well as local special ‘traditions’ and non-commercial sports events are also on our list. We examine the ways though which similar topics, at a national and international level, are communicated via modern media and discuss new trends in the communication process. Are similar events adopted by non-local populations? Do they lead to a new multicultural amalgamation? Finally, we also focus on the ways that these events appeal, draw attention and develop an interest at an Intereuropean level, creating new trends and happenings.

CULTURAL TOURISM AND REGIONAL DEVELOPMENT

Topics that will be dealt list as follows: Cultural tourism and sustainable regional development, types of cultural tourism products and cultural reserves, research and typology of the cultural tourist, principles and application of cultural planning at local and regional level, notion and implementation of the ‘creative city’, digital media and strategic communication of cultural tourism, good practices in Greece and Europe for the exploitation of cultural tourism for urban revival and local/ regional development.

GREEK CINEMA AND CULTURE

The main purpose of this seminar, which includes five modules, is to familiarize participants with topics related to the history of Greek cinema (20th century). More specifically, the first and second modules examine the birth of phenomenon of the cinema in our country and its development with special focus on Greek Sociology of Film (production/distribution/exploitation), the popular film genres and their cultural function in the decade of 1960. The third module focuses on the delayed emergence of the New Greek Cinema (1970s) and its main features. Also, the adaptation of its narrative/ morphological jargon in the next decade is examined, and its retreat due to the short-lived dominance of Greek video production in a constantly changing cultural, audiovisual and social-political field. The aim of the next section is to review the history of Greek documentaries in Greece, their representatives and ethnographic content. We will also address issues relating to the representation and cultural identity. Finally, in the fifth section, we will attempt to connect the cinema with aesthetic, narrative, critical issues, ideology and the various aspects of popular culture.

CULTURE AND NARRATION

Through literary narratives we will consider the history of the person and the place. How can literature narrate historical events for lost homelands, the uprooting of the Greeks, civil wars? How does the personal testimony become the testimony of one person’s trauma? And how can we envisage the future of a region through someone’s individual course? By referring to some landmarks from antiquity to the restoration of democracy, we will see – through texts – the meaning of narrative, memory and return to the past, in order to reflect on the present and the future.

HISTORICAL MEMORY AND CULTURE

This seminar course will give participants the opportunity to approach the culture of historical memory which involves the management of public history outside the established areas of scientific historical research. In other words, the purpose is to reflect upon mediation between history and the public through the media, commemorative events, museums or “historical” films, whose interpretation of history often affects the political news, as it becomes the subject of public debates with diverse motives and goals .

THEATRE AND CULTURAL COMMUNICATION

The objective of this seminar course is to investigate the aspects of theater theory and practice (starting with and emphasizing -but not exclusively- the tragic phenomenon) in the context of human history. Starting with the issue of perception (what is a tragedy, a drama, a comedy etc. in general and for each one individually) we will try to observe how concepts change through time and space, in terms of expression and representation and also in terms of the way they are perceived, understood and how they describe human conditions. As these concepts derive from the art (theater) our aim is to define them beyond it. What is tragedy, drama, comedy (and not only) according to art and how they are transformed not only inside but also outside it.

ECONOMICS OF CULTURE

The recognition of the economic value of cultural heritage is essential in our country for two reasons. First, because the country is experiencing a period of deep debt crisis and recession, therefore the exploitation of any developmental opportunities is imperative. Secondly, because international experience shows that cultural heritage can be a driver for economic growth, employment and prosperity providing solutions to the developmental and regional problems of our country.

International experience can be summed up in three conclusions. First, cultural heritage has an economic value. The denial of this reality deprives societies of an important development resource and simultaneously leads to degradation and ruin of the very cultural heritage due to failure of budgets to bear the financial burden of maintenance. Secondly, according to modern conception of economic development, the cultural heritage is recognized as both a locomotive, but also as a development catalyst. The challenge lies in the successful integration of the use of cultural heritage in the economic and social environment through an effective framework of management of change. Thirdly, the international experience is rich in examples of successful implementation of this new approach where the value of cultural heritage managed to reverse the decline and led to economic and social reconstruction. Particularly important in this respect is the endeavour of cooperation between public and private actors for a common purpose.

CINEMA, HISTORY AND CULTURE

The seminar course tries to describe the way cinema has attempted to provide aspects of history and promote at a national and international level specific aspects of culture throughout its short life. Specifically, movies with historical and war content will be analysed. The representation of history and especially the war has been used by almost all national cinemas in order to build social consensus. This course will investigate the mutation of this kind of film in relation to the historical, cultural and social conditions both internationally and in Greece. We will analyze the period of the cold war and the dominance of the US production model internationally. In addition, regarding the Greek production we will consider the case of the Greek cinema during the period of military dictatorship (junta), with a focus on the intensification of production of historical and military films, the presentation of the country through the national cinematography, as well as foreign productions from the 50′ to date. The questions that will be raised through this debate involve the role of the cinema as a medium for instruction and cultural promotion, through the multiple lives of certain films, but also the instrumentalization of history itself through the cinematic representation.

EDUCATION AND CULTURE

The aim of this course is a comprehensive study of the legislative procedure, the foreign influences and internal mechanisms that shaped the educational system from the establishment of the Greek state thereafter. It examines the transition from the education the Greeks received under the Ottoman Empire, the education they received under the auspices of the Greek state, the important tradition of educational enclaves to the establishment of a centralized formal education system. We will thoroughly investigate the importance of the educational system in the formation of the modern Greek civilization.

HELLENISM AND EXPATRIATE GREEKS

The seminar course focuses on the development of the Greek culture and the Greek Identity outside the Greek borders from the 19th to the 21st century. More specifically, the course focuses on the following:

  • Greek Culture and Identities in the Eastern Mediterranean Region (Pontus, Izmir, Istanbul, Cappadocia, Lebanon, Israel, Syria)
  • Greek Culture and Identities in the African continent (Egypt, Libya, South Africa, Ethiopia, Tanzania)
  • Greek Culture and Identities in Europe (England, France, Germany, Belgium, Italy, Hungary, Poland, Ukraine, Albania, Romania)
  • Greek Culture and Identities in North America (USA, Canada)
  • Greek Culture and Identities in South America (Argentina, Brazil, Venezuela, Ecuador, Mexico, Nicaragua, Peru, Chile)
  •  Greek Culture and Identities in Oceania (Australia, New Zealand

CULTURAL TECHNOLOGIES

Cultural technologies are currently the basic tool for visibility and exploitation of every country’s cultural heritage, and also a basic took for creation by the people of culture. Reflection on the exploitation of the cultural heritage and cultural creation in the modern globalized digital environment is a key point of discussion among cultural institutions and interventions in technology level, open source communities, political and funding bodies. The digital technologies and particularly the Information and Communication Technology (ICT), in conjunction with national and international development initiatives have produced a wide range of applications for collecting and processing cultural / historical data for documentation and monitoring of objects and monuments  for the visualization of historical monuments and especially for the networking and interaction among professionals, researchers and academics with students, visitors museums and cultural sites and, generally speaking, specialist or not specialists who are interested in culture and heritage. The seminar course aims to convey the concerns and development of cultural technologies highlighting modern strategies in the creation, management, exploitation, promotion and protection of the cultural resources of each country and the actions that have been implemented or are currently implemented by public and private bodies in this direction .

COMMUNICATION AND CULTURE

The course addresses issues of culture and communication. The poetry of romanticism and general worldviews of civilization. The theories of Will Durant for culture. The theories of media by Neil Postman. The theory of the spectacle by Debord. Culture and personality. Perniola’s theory of model and simulation.

GREEKS AND “FOREIGNERS” (Frankish RULE-TURKISH RULE)

In this seminar classes, we will present the construction of cultural structures through violent or peaceful interactions between the Greeks and other ethnic or religious groups perceived as “Strangers” in Greece and the wider East-Mediterranean area from the 13th to the 19th century (Frankish-Ottoman). These cultural structures leave their mark on the social structure of this region.

CULTURE, EDUCATION, DIVERSITY

The seminar will deal with concepts of multiculturalism, pluralism, identity / diversity and multiculturalism, since they define and are defined by modern lifestyle. Because in the diversity management and the development of a person-centred culture, education whether formal or non-formal plays a key role, we will develop topics that relate to two-way communication and acquaintance with ourselves and the others, that are applied in education and therapy and are useful for everybody.

MONASTERIAL CULTURE

The aim of the seminar course is for the students to discover what “Monasterial Culture” entails and that this type of culture is founded on the ascetic theory in the framework of theological anthropology. Learners will be able:

  • To understand the history and the spiritual background of monastic life and its importance in the postmodern era.
  • To approach ascetic anthropology.
  • To Evaluate the position of ascetic anthropology in the modern world.
  • To understand the psychological dynamics of ascetic anthropology and its therapeutic contribution to modern secular anthropology.

VENETIAN DOMINATION IN GREECE

The installation of the Venetians in Greece was one of the outcomes of the Fourth Crusade. From that point until the dissolution of the Venetian Republic in 1797, the Venetians dominated in various regions, for different periods of time. The longest domination was the conquest of the Ionian islands, without provision for the establishment of two Kingdoms, the Regno di Candia (1205-1669) and the Regno di Morea (1685-1715). The influence of Venetians to culture, social organization, and even the landscape is characteristic and evident to date..

CONTEMPORARY RUSSIAN CULTURE AND LANGUAGE

In the framework of this course we will discuss typical circumstances of a trip to Russia and backwards (to Greece): the acquaintance, the airport, the public transportation, the hotel, in the office, at the table, at home, at the market, at the exhibition etc. The course’s purpose is to develop basic intercultural communication skills.

RUSSIAN TRADITIONS (RUSSIAN LITERATURE)

The course focuses on key elements of Russian culture, such as history, intellectual life, art and literature, and the way they have been assimilated in the conscience and everyday life of the Russians.

THE NARRATIVE TECHNIQUE OF CULTURE – TOUR

The trek of Apostle Paul in the European continent [Philippi, Thessaloniki, Veria, Athens, Corinth, Crete, Nikopolis, Aegean islands, Kefalonia (?)] is a reverse route to that of Alexander the Great. Christianity is driven from East to West, thus bridging the “cultural” gap among Jerusalem, Athens and Rome. The theological thought of Apostle Paul and his contribution to the cultural reform of society and to the change of the world are presented. The Apostle does not deny the positive elements of the globalized empire, but exploits the common Hellenistic language, the communication network and the nationality of the Roman citizen (European). The narrative technique of hagiographical texts with their preciseness in the description, and not as a journalistic presentation, based on eyewitness accounts of events: a) underlines the catalytic role of the Gospel to the world and b) highlights the indelible stamp of the Christian spirit in Greek history and the European culture .